Affected by the local environment, industry and regulations, the Middle East market has always had some specific requirements for forklifts. With the joint efforts of all the staff, NEOlift has imported 35 forklifts of various types to the Middle East region from 01. 2023. This is to introduce a Standing Type Electric Pallet Stacker (NSZ20) into the Oman market, lifting height of 5.5 meters, and can withstand high temperature, high salt environment.

Through communication with customers, the following are some common requirements for forklifts in the Middle East market:

1. Tropical climate adaptability: The climate in the Middle East is hot and the temperature is high, so the forklift needs to be able to adapt to the high temperature environment, and has excellent cooling system and reliable cooling facilities.

2. High lift height and large load capacity: There are certain industries in the Middle East, such as the oil and gas industry, that need to carry heavier items. Therefore, forklifts need to have high head and large load capacity to meet the needs of these industries.

3. Dust and sand prevention function: The dust weather in the Middle East is more common, so the forklift needs to have good dust and sand prevention function to protect the internal mechanical and electronic components from the erosion of sand.

4. Safety and explosion-proof performance: In some industries, such as petroleum and chemical industries, there is a risk of explosion and fire. In this environment, forklifts need explosion-proof performance and safety features to ensure operator safety.

5. Versatile and adaptable to a variety of surfaces: Industrial and construction sites in the Middle East may have different types of surfaces, including uneven surfaces and desert areas. Therefore, forklifts need to be versatile and adaptable, able to operate and move on a variety of surfaces.

6. Easy access to spare parts and after-sales service: The Middle East region has certain requirements for after-sales service and spare parts supply of forklifts. Suppliers need to be able to provide fast spare parts supply and high quality after-sales service to solve problems that may arise.

These are some of the common requirements for forklifts in the Middle East market, of course, the specific requirements may vary by region, industry and specific application.

So, in order to gain recognition in the Middle East market and make the forklift business successful, we have summarized the following aspects based on our own years of work experience:

1. Understand the market needs: Before entering the Middle East market, it is important to understand the local market needs and trends. Understand the size of the forklift market, key competitors, sales channels, customer preferences, and local regulatory and cultural differences.

2. Adapt to local conditions: The climate, terrain and working environment in the Middle East may differ from other regions. Make sure your forklift products are adapted to local environmental conditions such as high temperatures, dust storms and different types of ground.

3. Quality and reliability: In the Middle East market, quality and reliability are very important considerations. Ensure that your forklift products meet international standards and provide reliable performance and durability. Long-term warranties and after-sales service can also increase customer trust.

4. Safety and compliance with standards: The Middle East takes workplace safety very seriously. Ensure that your forklift products comply with local safety standards and regulations, and provide relevant training and safety guidance. Consider the safety features and design of forklifts to reduce the risk of accidents and accidents.

5. Build partnerships: Building good relationships with local distributors, independents and partners can help you better expand your market. Find reliable partners and work with them on sales, marketing and after-sales services.

6. Focus on after-sales service: Providing quality after-sales service and technical support is very important to establish a good reputation in the Middle East market. Ensure timely response to customer needs, provide training and maintenance services, and establish a complete spare parts supply chain.

7. Marketing and brand building: Conduct appropriate marketing activities to increase brand awareness and attract potential customers. Attend local industry shows and events, publish professional content and case studies, and use social media and marketing channels to promote products and solutions.

At present, in order to meet the needs of the Middle East market, the paint and accessories used in all NEOlift products are specially treated to meet the special working environment of the Middle East market, especially the Heavy Duty Diesel Forklift, which can work in a variety of harsh environments, high temperature and high salt, wet environment.